How to build your reach and brand on social media. These are probably the two questions that I get asked the most. Hence, find in this episode eleven tried and true approaches. I hope they provide you value.

Please check out the new webpage of the Science Communication Accelerator under Yes scixomX is developing into a media agency that serves academia, yay.

Here comes the link to the blog post on how to build a content creation machine, that is also mentioned in the episode.

Overview over the eleven approaches introduced and discussed in this episode:

  • Be clear about your target group (05:40)
  • Post on social media networks where your target group is active (07:00)
  • Create content that provides value to your target group (09:50)
  • Be self-aware: Written, Audio, Video, Graphics (11:10)
  • Speed is way more important than perfection (12:35)
  • Optimize content for each platform (14:27)
  • Be consistent and reliable (16:39)
  • Engage with followers (18:45)
  • Include CTAs – Call to actions (20:40)
  • Empower your employees to build reach by themselves (22:04)
  • Pay to promote your posts (23:03)

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