Episode #39: How to build your reach on social media – eleven approaches that work
How to build your reach and brand on social media. These are probably the two questions that I get asked the most. Hence, find in this episode eleven tried and true approaches. I hope they provide you value. Please check out the new webpage of the Science Communication Accelerator under www.scicomx.com. Yes scixomX is developing into […]
Why universities are content gold mines – and how to create an efficient content creation process
Universities and research organizations are content gold mines, because they are full of intelligent people who are pushing boundaries and creating new knowledge that may help tackle our societal challenges. In this blog post, you will be introduced to what an efficient content production process can look like and what skills are needed in the […]
The science media agency – five characteristics that define the communication department of the future
With the rise of social media, universities and research organizations have immense potential at their fingertips to build visibility and brand. However, too often the vast potential that new social media channels offer is not taken advantage of and hence lost. To harness the potential of social media, communication departments need to become science media […]
How to build a content creation machine
The most direct way to make sure that your research has impact is to communicate it through social media, because this is the cheapest way to attract attention. While companies must often look for single pieces of content, universities and research organizations have one major advantage. They are content gold mines (Link to gold mines […]